MLG, the world’s largest professional video game league, today announced a partnership with POWER A, the retail consumer products brand of Bensussen Deutsch & Associates, Inc. (BDA), to offer a suite of MLG branded bags and carrying cases for gaming systems and accessories. The line will be marketed through the BDA retail video game brand POWER A, and will be available at major retailers this Fall. Creative Minx Marketing, Inc., MLG’s official licensing agency, helped secure the partnership adding POWER A to an extensive roster of licensing partners offering MLG products that appeal to the robust and passionate MLG community of gamers worldwide.

Through licensing partnerships, MLG has created a complete lifestyle brand that furthers engagement with a powerful and active community. Since its inception in 2002, MLG has become the dominant media property targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. In addition to holding more than 700,000 matches online each month, MLG reaches roughly 5 million consumers each month online and attracts more than 4,000 new members daily at

Additional partners offering a wide array of MLG branded, premium products include:

  • ASTRO:  Premium gaming headsets, including A40s – the Official Headset of MLG.
  • GUNNAR Optiks: Advanced gaming eyewear- Official Licensed Eyewear of MLG.
  • Calibur11: “Vaults” – Protective cases for gaming consoles.
  • SUM:  Hats, hoodies, tees featuring MLG logos, as well as team logos and creative designs.