Major League Gaming Generates 262% Growth in Online Video Consumption and Massive Increases Across All Categories in 2013
MLG’s Consumption and Engagement Greater than 2013 NCAA March Madness Live Online
NEW YORK – December 12, 2013: Major League Gaming (MLG), the global leader in eSports, today reported year over year growth in online video consumption, engagement and advertising performance that surpassed traditional sports viewing online and beat ad industry standards. MLG’s passionate male-dominated audience (90% male, 50% 16-34 year olds, 76% 21+, and over 40% HHI $100k+) consumed more than 54 million hours of online video in 2013 – up 262% over 2012 and 1557% since 2010. MLG video consumption was greater than the 14 million hours of NCAA March Madness Live¹ video consumed online in 2013.
MLG viewers watched an average of 150 minutes each during Pro Circuit Championship events compared to 105 minutes per NCAA March Madness Live viewer. This deep engagement directly impacted advertising efficacy for MLG partners resulting in a 90.7% completion rate and a 2.1% click-thru rate (CTR) on MLG ads and surpassing industry standards of 74% completion and 1.1% CTR reported earlier this year ².
“MLG’s 1557% growth in live video consumption over the last four years is tremendous and we expect that demand to continue as we expand our programming via our new MLG.TV premium video platform in 2014,” said Sundance DiGiovanni, CEO, Major League Gaming. “With greater viewership than traditional sports broadcasts online and the recent launch of MLG.TV, MLG is the powerhouse property for advertisers to reach the illusive young male demo.”
MLG broadcasts the best in competitive gaming daily at www.MLG.TV including original shows like “eSports Report” airing Thursday’s at 7pm ET, world-class events like the MLG Pro Circuit Championship from June 20-22, 2014 in Anaheim, CA and partner programming from the world’s top gamers and eSports personalities. In the coming months, the company will announce additional streaming partners and competitions.
See infographic below
¹March Madness Live Viewership Data – http://news.turner.com/article_display.cfm?article_id=6374
²DG MediaMind Benchmark Report – http://www.mediamind.com/dg-mediamind-releases-new-global-benchmarking-report