Trio will develop and distribute original MLG programming
NEW YORK CITY AND LOS ANGELES—FEBRUARY 20, 2007—Major League Gaming, Endeavor talent agency, and Flame Ventures today announced a multi-faceted partnership to develop and distribute original Major League Gaming television programming. Capitalizing on MLG’s breakthrough success in bringing professional video gaming to mainstream television in 2006, the partnership will bring innovative multi-platform content to an even wider audience in 2007 and beyond.
“From our inception, we’ve been focused on creating programming that showcases the excitement and star appeal of professional video gaming,” said Mike Sepso, co-founder and CEO of Major League Gaming. “This partnership with Endeavor and Flame will allow us to extend the excitement of Major League Gaming and our young stars to an even wider audience.”
Under the terms of the deal, Endeavor will represent MLG exclusively for all television properties, including the Boost Mobile Major League Gaming Pro Circuit. In 2006, the Pro Circuit aired as a 7 episode series on USA Networks.
“Professional video gaming attracts the kind of young, passionate audience that makes it appealing for an ever-growing array of TV and multi-media platforms,” said the partners of Endeavor in a joint statement. “Our clients bring emerging alternative sports to a mass audience and they are excited to do the same for Major League Gaming.”
Flame Ventures will develop additional television programming beyond the Pro Circuit that will serve to broaden and diversify the appeal of the pro video gaming lifestyle by highlighting the top Major League Gamers and the culture of competitive gaming.
Tony Krantz, CEO of Flame Ventures and the executive producer of shows like 24 and NASCAR Drivers: 360 added “MLG is at the nexus of youth life and lifestyle. We’re thrilled to help bring it to a larger media audience.”
The Endeavor relationship with MLG extends beyond TV distribution representation and will include marketing and branding support as well as creating mutual opportunities for MLG and all of Endeavor’s clients.
ABOUT FLAME VENTURES
Flame Ventures is a multi-faceted media development and production company founded by Tony Krantz. Krantz has Executive Produced such shows as “Felicity,” “The PJs,” “Sports Night,” “Wonderland,” “NASCAR Drivers: 360” and the Emmy Award winning “24.” Krantz also served as Producer on David Lynch’s “Mulholland Drive.” Among other film series, Flame Ventures is partnered with Warner Bros. in the Raw Feed series of direct-to-DVD genre films and the new children’s label of DVD films for the Weinstein Company and the Jim Henson Company called Unstable Fables.
ABOUT MLG (Major League Gaming)
MLG is the first professional video game league. By raising video game competition to the level of professional sport, the company is creating a sports media business that provides players, developers, publishers, media partners, and advertisers a unique connection to the video game lifestyle enjoyed by 168 million Americans. With the support of major sponsors including Boost Mobile and GameStop, MLG operates a pro tour that makes several stops in major cities across the U.S., exclusively featuring the best gamers in the world. MLG produces a variety of online and broadcast-quality programming that showcases MLG’s pros and this exciting new sports entertainment phenomenon. More information can be found at www.mlgpro.com.