MAJOR LEAGUE GAMING EXPANDS INTO CANADA
Operated by Insight Sports, MLG Canada’s Leadership Includes Top Canadian Executives from Traditional Major Sports Leagues
NEW YORK CITY—JUNE 19, 2007—Major League Gaming (MLG), the first professional video game league, today announced its expansion into Canada. Operated under license by Toronto-based Insight Sports, one of Canada’s top sports media and entertainment companies, the launch of MLG Canada continues MLG’s evolution as a major North American sports league.
Since its inception, MLG has modeled its growth on traditional professional leagues and MLG’s partners in Canada include some of Canada’s most prominent sports executives. Larry Tanenbaum, one of the principle shareholders of Insight Sports, serves as a governor of both the NBA and the NHL and is Chairman of the Board of Maple Leaf Sports & Entertainment Ltd., the owner of the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors, and the Air Canada Centre. Insight is led by CEO Kevin Albrecht, who previously helped manage the careers of superstar athletes such as Wayne Gretzky, Mike Weir, and Kurt Browning as head of IMG Canada, and was named by the Globe and Mail as one of the three most influential people in Canadian sports.
Said Albrecht, “From the beginning, MLG has worked within the gamer community to build authenticity and credibility, then take it mainstream to capture a broad audience. Based on our longtime involvement in sports media and entertainment, we know what it takes to make a major pro league work, and we’re excited to work with them as part of the fast-growing MLG phenomenon.”
“As a leading organization in traditional sports and sports television, Insight’s leadership of MLG Canada comes as a tremendous affirmation for MLG as both a new sports league and a business,” said MLG’s CEO Matthew Bromberg. “We’re out to create the next major mainstream North American-style sports league, so we couldn’t ask for a more perfect partner than Insight Sports.”
The MLG Canadian Open will be held Friday, November 2 – Sunday, November 4, 2007 at Toronto’s Direct Energy Centre. This event will serve as the showcase for Canada’s Gaming and Digital Lifestyle show, and will cater to over 25,000 core gamers and technology enthusiasts. For more information, Canadian gamers are invited to visit www.mlgcanada.com.
About Major League Gaming Canada
Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world’s fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG’s ongoing professional video gaming tournaments have attracted competitors from over 28 countries. Major League Gaming Canada – a property of Insight Sports – is the first expansion for this professional video gaming league outside of the USA and will be highlighted by a series of online tournaments throughout the summer and fall, and the MLG Canadian Open, 2007 to be held in Toronto this November.
About Insight Sports Ltd.
Insight Sports Ltd. is a leading sports media and entertainment company. Insight Sports operates three specialty television networks: CGTV, Casino and Gaming Television; GOLTV Canada, a 24-hour soccer network; and WFN: World Fishing Network, North America’s only network devoted entirely to fishing. The company also holds a significant interest in the NHL Network, a 24-hour hockey channel. Insight Sports creates and distributes sports and entertainment content across multiple platforms, including broadcast television, DVD, on-line, mobile, in-arena and video on-demand. Aquila Productions Inc., a leader in sports television production, is a wholly owned subsidiary of Insight Sports. Insight Sports also owns and operates the Grand Slam of Curling, the most prestigious events on the World Curling Tour. Based in Toronto, the principal shareholders of Insight Sports include Larry Tanenbaum (Kilmer Enterprises Inc., a subsidiary of Kilmer Van Nostrand Co. Limited) and MWI & Partners.
About MLG (Major League Gaming)
Major League Gaming is the world’s first professional videogame league, the only sanctioning body for pro gaming, and the first sports media business to arise out of the videogame industry. We produce compelling entertainment for national television, broadband and mobile distribution, host live competitions across the country, and exclusively represent the best gamers in the world. We operate a thriving online community and online tournaments for millions of gamers at mlgpro.com. MLG, founded in 2002, is based in New York City and privately held.