Record-Breaking Online Viewership Places MLG Pro Circuit Viewing Ahead of Traditional Cable Networks Like Comedy Central, MTV, TBS, FX and More Among Males 18-24
Major League Gaming (MLG), the world's largest competitive video game league, today announced that the 2011 Pro Circuit season was the largest season in eSports history, reaching more than 3.5 million unique stream viewers during combined Pro Circuit weekends. The recent 2011 Pro Circuit National Championships held in Providence, Rhode Island, on November 18-20, drew an all-time high of 241,000 peak concurrent online viewers and more than 3.6 million hours of video were consumed over the weekend. Viewers from 175 countries tuned in to the final tournament, the highest number of countries to date. The top five countries watching included the USA, Germany, Canada, Sweden and the United Kingdom. Over the 2011 Season, more than 15 million hours of video were consumed during Pro Circuit weekends.
Pulling data from Nielsen’s rating system based on a networks’ season-to-date average quarter hour, MLG Pro Circuit viewing in the 18-24 male demographic ranked ahead of top cable networks.
“Our viewership numbers this year have been staggering, and MLG now pulls in larger audiences than several traditional television cable networks,” said Sundance DiGiovanni, CEO, Major League Gaming. “Our live streams of the Pro Circuit National Championships garnered more 18-24 male viewers than Comedy Central, MTV, TBS, and FX draw in an average quarter hour and nearly as many as Adult Swim.”
The National Championships delivered the fifth consecutive record-breaking online broadcast of the season. More than 16,000 spectators attended the final tournament in person and 97,000 people attended Pro Circuit competitions in 2011. Traffic to www.majorleaguegaming.com for 2011 Pro Circuit weekends was also up 225% from 2010, with an average of 641,000 unique visitors to the site each weekend.
The following infographic further illustrates the growth of MLG in 2011: