Today, probably one of the biggest deal’s in history went down which has reportedly been in the works for the last 2 years. Electronic Arts has signed a five year agreement with the NFL and Players Inc. to have exclusive rights over all NFL stadiums, teams, and players. Gamespot is reporting that the NFL placed exclusive rights up for bid in which at least five separate companies took part in closed bidding. The winning bid was not reported, but an EA spokesman said, “Obviously, exclusives are more expensive. We are most certainly paying a premium.”
This is a huge blow to both developers and consumers, limiting the possibilities for the next five years when it comes to football. Whether or not the NFL will decide to re-auction its license in 2010 was not announced, but for the sake of gamers everywhere, I hope this is not going to be a growing trend.