MLG Executive Team


Sundance DiGiovanni – Co-Founder and CEO

Sundance DiGiovanni  is a seasoned executive, recognized thought leader in video game culture, and veteran creative director with more than 18 years of experience in the media, technology and video game industries. He co-founded MLG in 2002 with Mike Sepso, with the goal of creating a company that would reflect both his lifelong passion for gaming and his deeply competitive nature. Sundance currently serves as the CEO of MLG, focuseing on the long-term growth of competitive video gaming and the various distribution channels that are helping to bring this burgeoning sport to an ever-growing community. Prior to co-founding MLG, Sundance was Worldwide Creative director at Gotham Broadband, a broadband media pioneer. He is a veteran creative executive and has worked closely with a wide variety of brands, including AOL Time Warner, DirecTV, Sony, Pfizer, Nortel Networks, and Sprint.


Greg Chisholm, CFO

Greg Chisholm serves as CFO of MLG overseeing all financial strategy, management and reporting for the growing business. Chisholm joins the MLG team after 12 years as an executive with McKinsey & Company where he most recently managed a team of over 300 professionals responsible for the company’s global operating expenses totaling over $1 Billion. Bringing a wealth of both financial and operational management skill to MLG, in his most recent position he also served as an expense management expert to approximately 100 Fortune 500 clients. Chisholm previously held the position of Engagement Manager in McKinsey’s Operations Practice in Silicon Valley where he worked in aerospace, consumer goods, electronics, logistics, pharmaceuticals, software, and technology distribution, on topics such as corporate strategy, mergers & acquisitions, product design, and product development. Chisholm holds an MBA (magna cum laude) from the F.W. Olin Graduate School at Babson College, and a B.S. in Entrepreneurial Studies (cum laude) from Babson College.


Adam Apicella – EVP, MLG Properties
Adam runs MLG’s day-to-day operations. Working with the Commissioner, he oversees the rules, regulations and schedule for competitions, and is responsible for venue procurement, staffing, and player logistics. At Live Competitions, he manages hundreds of staff to ensure the smooth registration and play-through of thousands of competitors. He also works closely with Client Services to manage the onsite activation of MLG’s sponsors. He has been with MLG since 2003, and worked with the founders on the League’s inaugural Season. Adam graduated from Ohio University with a degree in Sports Management and minors in Political Science and Business Administration.


Donald Reilley, EVP Sales
With more than 15 years of digital media sales experience with emerging platforms including the Xbox and Kindle, Reilley spearheads a fast growing digital media sales business being led by nearly 700% growth in live video audience. Reilley most recently served as head of US Ad Sales for Kindle at Amazon helping to build a new mobile ad business. Prior to that, Reilley spent years at Microsoft leading sales for the Xbox Live platform, MSN Games and Mobile and at Electronic Arts developing the then nascent in-game ad business. As EVP Sales, Reilley will focus on continuing to broaden MLG’s diverse line up of advertisers and partners. Reilley has a proven track record of working with executive teams internally and externally to generate advertising revenue. Reilley’s sales experience and sales teams drive advertising revenue across a suite of products and offerings such as branded entertainment, gaming, content sites, social media, mobile and on-line video. Reilley has also coordinated joint sales efforts with 3rd party partners such as ESPN, MSNBC, Hulu and Fox to name a few. Reilley’s strong client relationships have resulted in years of positive results and include major sales and program successes with Doritos, Sprint, Nissan, McDonald’s, Dr. Pepper, T-Mobile, Samsung, Verizon, Army, P&G and many others.


Allen De La Cruz, SVP Engineering

Allen de la Cruz serves as SVP Engineering for Major League Gaming overseeing the ongoing development of MLG’s Live Video and Competition platforms. He and his team are laser focused on continuing to build the ultimate gaming destination and streaming video site that serves MLG’s active community of millions on a daily basis. Allen brings more than a decade’s experience as a Lead Engineer in online video and platforms services, including roles as Architect and Lead Engineer for Yahoo’s Video Player Platform, and as Sr. Software Engineer at Maven Networks prior to its acquisition by Yahoo! Allen then to transitioned into the non-profit sector joining Facebook co-founder Chris Hughes’ social non-profit Jumo, which was then acquired by Good, Inc. He holds a degree from Boston University.