MLG is one of the fastest growing digital networks worldwide, the most recognized brand in eSports and pioneer of the competitive gaming industry.
MISSION:MLG’s mission is to promote eSports globally through premier competition and to deliver premium gaming content to viewers anytime, anywhere through our global streaming platform - MLG.tv MLG.TV: MLG.tv is the free to watch, ad-supported, premium video streaming platform built to showcase eSports, the fastest growing sport in the world. MLG.tv is one of the fastest growing digital networks worldwide with viewers tuning in for up to 3 hours during event weekends. MLG.tv provides its growing, global audience with instant access to the best in competitive gaming 24/7 including:
- MLG’s premier competitions: As the longest-running league in North America, MLG is the gold standard in eSports competition featuring the best gamers in the world. MLG.tv broadcasts its own large-scale Championship events, competition from the MLG.tv Columbus Arena, online competition like MLG’s Pro League, flagship events like the MLG X Games Invitational and more.
- The Leading Players, Teams and Leagues: More than 180 of the best players, teams and leagues from around the globe have dedicated MLG.tv streaming channels including Gfinity (UK), ACL Pro (Australia), UMG (US), Call of Duty Pros like Nadeshot and Scumpi, teams like OpTic Gaming, MMA fighter Scott Jorgensen, You Tube stars and others.
- Aspiring players: MLG.tv often features up and comers competing on Gamebattles, the largest cross platform online gaming tournament system with 9 million registered users and more than 40 titles where gamers of all skill levels can login, compete, and begin accruing MLG Pro Points.
- MLG.tv enables viewers to watch whenever, wherever they want in 1080p HD.
- MLG.tv Chat: the all-new MLG.tv Chat was built from the ground up and designed to elevate the MLG.tv chat experience. The new MLG.tv chat enables viewers to interact with MLG.tv personalities on a new level and allows users to chat with their MLG account usernames, introduces new moderation tools to content producers, and includes emoticons and faster updating speeds.
- Free Viewing: MLG.tv is free to watch through MLGs ad-supported model and video is available for unlimited streaming and immediate access to replays.
- MLG.tv launched with a private, real time ad exchange built into the platform and averages over 90% fill rate on all ad inventory in the US. The scale of the platform allows the company to share a significant portion of revenue with content partners.
- MLG.tv outperforms the industry on every major ad metric for digital video advertising:
- Completion rate: 90% vs 72%
- Click through rate: 4% vs 2%
- Ad viewability: 99% vs 44%
Stream Quality, Tech Stability and Features
- Standard 1080p HD streams.
- MLG tech support 24/7.
- The best engineers constantly improving the experience for both streamers and viewers – new features will be rolled out regularly.
- Music: MLG.tv streamers and those in MLG’s You Tube MCN now have unlimited access to Monstercat’s entire music library to use on their streams or their YouTube videos. Monstercat has set the standard in electronic dance music and this will enable MLG.tv streamers to elevate their content without worrying about securing licensing and copyrights for music played on stream.
Maximize Earning Via Advertising Revenue
- MLG has a dedicated, multi-region direct Ad sales team which results in high fill rates.
- Programmatic Auction House –live bidding to maximize ad revenue.
- Ad Block Detection
- Analytics – provides data to help determine the best times to stream, when to serve ads and more.
YouTube MCN, Global Reach Beyond the MLG Network
- MLG is an official YouTube MCN. What does that mean for streamers?
- More efficient monetization of content, especially in the United States.
- Protection and enforcement of your rights to your content.